He explained, "Mark Zuckerberg," Executive Director of the Facebook social networking company called reasons that starting from August / August to force users to install the application on the Facebook "Messenger" to chat on their phones, after the closure of the chat feature in the application of "Facebook".
He said, "Zuckerberg" During the question and answer session with journalists was held at the company's headquarters, he realizes that the demand of all Facebook users install a new application is a great demand, but the company has resorted to it in an effort to provide the best experience for users. He added that the provision of a separate chat application focuses on one task and provided a better option is hurt in favor of the user.
He said that Facebook users are sent per day up to 10 billion a message, but this had to be done for users to move to the messages tab and wait for the application to wait for the download page. He said that the company noticed that the most famous messaging applications that people use are independent applications, and these applications more quickly and focus on the messages only. And that the chat within an application, "Facebook" requires more steps to do so.
He added, "Zuckerberg" that the correspondence is one of the things that people exercised more than their use of social networks, and said that in some countries, more than 85 percent of users are on Facebook, but 95 percent of smart phone users use SMS messages or chat applications.
According to the "Zuckerberg" to install the new application is annoying in the short term, but if Facebook wanted to focus on delivering the chat service properly, it must focus on delivering a special experience in this matter. He said that Facebook did not want to leave the application installation is optional for its keenness to provide good service to all users, because the "Messenger" faster and more focused on its own mission, and that allows users to reply to messages faster.
Recalls that the decision taken by the company in August / August disable the chat feature in the application of "Facebook" and force users to install the application of the "Messenger" to the chagrin of many who do not want users using the application.
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